QUEZON CITY, Philippines – “Hail Transport PH,” a new Transport Network Vehicle Service (TNVS) provider, officially launched on Monday, March 10, 2025, with the stated goal of challenging established players in the Philippine ride-hailing market. The company, a 100% Filipino venture, emphasizes its commitment to safety, reliability, and competitive pricing.

During a press conference, key figures from Hail outlined their strategic vision and operational approach. Atty. Anton Inton, Head for Community Relations and Development, explained that the company aims to “provide a proper service and not only addressing the gaps” in the existing market. He highlighted the company’s focus on safety and reliability, stating, “Eventually, it’s the drivers and the commuters that would make difference for us.”

Key Features and Strategies:

• Competitive Pricing: Hail intends to compete directly with market leaders on pricing, aiming to offer competitive rates to attract riders.
• Driver Incentives: The company plans to offer drivers additional income opportunities through weekly and monthly incentives, along with a guaranteed income structure for a select number of drivers.
• Regulatory Compliance: Hail has pledged to comply with all government regulations, including providing the mandated 20% discounts for senior citizens and persons with disabilities (PWDs). The company will shoulder the discount costs.
• Enhanced Safety Measures: Hail’s app features a 24-hour monitoring system designed to enhance passenger and driver safety. The company is also implementing stringent driver onboarding procedures to mitigate issues related to “proxy drivers.”
• Target Market and Expansion: Initially focusing on the National Capital Region (NCR), Region 3, and Region 4, Hail aims to expand its coverage area.
• Luxury Service: Engr. Enrico Tamayo, Chief Operating Officer, introduced the concept of a pre-booked luxury service, catering to clients seeking premium transportation options.
• Driver Opportunity: Hail intends to give opportunities to car owners who wish to earn income through their vehicles.

Operational Details:

• Hail has onboarded between 500 and 1,000 drivers, who will be deployed upon full compliance with government regulations.
• The company prioritizes data privacy and adheres to all relevant government regulations.
• Hail is exploring the integration of alternative transportation options, such as folding bikes, into its service offerings.
• Cash payments will be accepted, and the company is working on providing other payment options.

Michael Delos Santos, Director for Business Development, emphasized Hail’s commitment to addressing technical glitches and maintaining a robust monitoring system. The company has been in development for three years.

Hail leadership stated that they wish to co-exist with other ride hailing apps, and not to monopolize the market.

Hail is encouraging TNVS drivers to join their platform, promoting the guaranteed income opportunity.

Published by: Jonathan R. Sen